Ethical And Environmental Issues Of International Marketing

Place: As understanding the long term objective we are going to set up plant in Dubai. So we will be able to introduce our own outlet. But if finance and political environment is not well then we can go for some franchising. This distribution channel will cost us less and provide us with a lot of profit. We will introduce our outlets in Abu Dahbi, SharJah, Al Ain, Fujairah, Al Khaimah. We will introduce our at least 30 outlets in those cities . Other companies have their outlet here. . (AC 3.4) Ethical and environmental issues in international marketing within Dubai: The following issues are the ethical and environmental issue of international marketing ion Dubai: Product related: The Hilfiger have to consider the production process in terms of pollution, Hilfiger need to consider the recycling and waste management product honesty another factor to be considered whether we are Hilfiger provide the product as per the advertisement. (Doole and Lowe, 1997) Price related: Price related ethical issue includes Price fixing decision, Price collusion related decisions etc. (Doole and Lowe, 1997) Promotion related: Promotion related ethical issue include the advertisement whether it is misleading or not. Process related: Process related ethical and environmental issue include the moral obligation of the multinational companies, employment related issues. If the company employee only the people of native country or discrimination of payment then it is aShow MoreRelatedEnvironmental Factors1151 Words   |  5 PagesEnvironmental factors can play a major part in a companys marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCos marketing plan even in different areas of the United States. 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